green washing, definition of

Green Washing

Green washing is a superficial nod to the environment that marketers and businesses that historically were not interested in sustainable concerns, are doing in order to improve their public relation standings with the consumer or public. 


Businesses have recognized that a significant percentage of consumers are concerned about the environment in some form and green washing allows companies to appeal to these consumers whilst doing very little indeed to help the environment. Watch out for 'bolt on' certifications, far future pledges and vague commitments dependent on or in partnership on others to deliver.

This is analogous to brain washing. Do not be fooled by dishonest companies employing green washing techniques.

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