bliss point, definition of

Bliss Point

In the formulation of food products, the bliss point is the amount of an ingredient such as salt, sugar, or fat which optimizes palatability. 

Pioneering work on the bliss point was carried out by American market researcher and psycho-physicist Howard Moskowitz, known for his successful work in product creation and optimization for foods ranging from spaghetti sauce to soft drinks. Moskowitz describes the bliss point as "that sensory profile where you like food the most".

The bliss point is now extensively used by the food manufacturing business to maximize the tendency for certain foods to be habit forming or 'addictive' in their appeal.

Related Tags: sugar, sugar addiction, food

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