Green washing, definition of

Green Washing

Green washing is a superficial nod to the environment that marketers and businesses that historically were not interested in sustainable concerns, are doing in order to improve their public relation standings with the consumer or public. 

Businesses have recognized that a significant percentage of consumers are concerned about the environment in some form and green washing allows companies to appeal to these consumers whilst doing very little indeed to help the environment. Watch out for 'bolt on' certifications, far future pledges and vague commitments dependent on or in partnership on others to deliver.

This is analogous to brain washing. Do not be fooled by dishonest companies employing green washing techniques.

EcoWho Articles where 'Green washing' used:
  • Green Home Building and Ecology in Australia
    Info and sites that help with building a sustainable and green home in Australia and useful government agencies to be aware of. Also advice on dealing with architects and builders.
News & Blog articles where 'Green washing' used:

Related Tags: greenwash, greenwashing

Search the Web for Green Washing
What is Green washing?
Green washing definition.
About Green washing.

Click on a letter to see all the terms and definitions that begin with that letter.

A free Android app containing all these definitions is now available, called the Green Dictionary. Click here to see the entry on the Android market; or click here if on an Android phone.